Consistent Repetition

How does the professional pianist make the concerto seem so easy to play?

Why do you trust the surgeon that she can save your life?

What makes the pilot so confident he can land the airplane every time?

Repetition.

Consistent repetition.

What will make your customers, team, investors, partners, and everyone feel like your business will succeed?

Repetition.

Consistent repetition of your narrative.

Consistent repetition of your narrative through your conversations, pitch presentations, meetings, posts, articles, decisions, recruiting, processes, ways of working, products, features, behaviors, fill in the blank: __________________ .

You know it, but you don't do it.

So I'll keep repeating it. Consistently.

"It's the repetition of affirmations that leads to belief. And once that belief becomes a deep conviction, things begin to happen." - Muhammad Ali