Repetition

Repetition sounds boring.

But repetition is more important than we think.

It builds credibility.

It creates commitment.

It helps us gauge what sticks.

It helps people move through change.

If you don’t repeat yourself enough, you leave too much room for your perspective to become fuzzy.

If you let too many versions of your strategic narrative exist, you lose your unique position in peoples’ minds.

So, I’ll repeat it, commit to your words and invite everybody else to do it.