The Real Goal

By popular demand, let me bring back the following idea:

I recently came across a quote from Jonathan Stark that defines the mindset required to build a company like a movement.

"Making money isn't a useful goal. Making money is a side effect of improving people's lives. Start there."

Movements start to impact their participants' existence and everyone around them positively. Then, they shoot for something bigger than them. That thing is so big that it is impossible to achieve most of the time. But shooting higher elevates us all, at least.

When your business is framed by an opportunity that makes everyone thrive, don't be surprised if people want to join and want you to succeed.

That's what happens when you think about your business like a movement. You unlock new levels of engagement and, consequently, new levels of profit, for the reason people love and want to support.

Want to make more money?

Start by telling how you're going to improve someone's life.

Change the way you think and talk about your business.

Build a strategic narrative that gives you the power to lead with purpose.

Align people so everyone executes the same strategy with coherence.

For this, join The Strategic Narrative Workshop to build your strategic narrative, so your business can thrive. A new cohort of pioneers just started. This is your chance to reach your real goal too.