Context

Imagine you are sitting on a bench in a park. If I come to you and ask you to stand up, I bet you’re very likely to ignore my request. At best, you might ask me why.

Imagine you are sitting as a student in a classroom. I am standing in front of you after the Director of the program introduced me as your teacher. If I come to you and ask you to stand up, I bet you’re way more likely to do it.

Our decisions depend on Context, which we often skip and forget to frame for people.

What’s the value of your product or service?

Zero.

What’s the value of your product or service in the proper context?

Millions.

Context is value.