The Lincoln Way to Sell Your Expertise

“You shouldn't have to "sell" my expertise.”

Here is a narrative that makes too many of us hesitant to sell our work activities; and a narrative that is the lifeblood of the lie merchants in the consulting and coaching industry.

It’s so convenient. Let’s believe that the quality of our work will speak for itself.

While it's essential to be confident in the value of our work, that narrative limits your mindset.

In reality, even the most genius invention won't sell itself.

In the world of innovation, having a great idea or product is just the beginning. To truly make an impact, we must be prepared to sell our creations with unwavering enthusiasm and passion.

As Abraham Lincoln once said, "When I hear a man preach, I like to see him act as if he were fighting bees.

This doesn't necessarily mean adopting aggressive, manipulative, and sleazy sales tactics; or pitching like a desperate vendor.

It can simply be about genuinely and proactively showcasing your expertise; by listening first, for instance.

It can simply be about creating meaningful moments of connection with potential clients, humans just like us.

To "fight bees" means to demonstrate relentless determination in promoting and defending your ideas, even in the face of adversity. Remember, the journey to success is fraught with challenges.

So, be ready to fight bees for a lifetime.

Also, be ready to get stung sometimes.

So, whether you're an entrepreneur, an inventor, or a trailblazer, embrace the "fighting bees" mentality and give your ideas the chance they deserve to change the world.

Your zest for your work will not only drive your success but also mobilize others to join you on your journey.

Reach out to the people you would love to help to offer them an opportunity to work with you before everyone else.

Publish your thoughts frequently and consistently to shed some light on the questions everyone in your field is wondering about.

Show up on your own digital stage every day, like I do it here on YouTube, to practice your craft, cultivate your expertise and demonstrate your commitment.