TRAINING
MetaHelm Activators
Get the frameworks, skills and support to grow a thriving B2B business aligned with your values.
$100 PER MONTH
START AND STOP ANYTIME
FREE INTRO SESSION EVERY FIRST THURSDAY OF THE MONTH
You know where you want to go. The challenge is getting there.
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Too many ideas—and no clear way to choose what to focus on.
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You can describe what you do, but it’s not landing with the right people.
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Every next step feels like a guess, and second-guessing is constant.
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You’ve taken courses, read the books—but your business still feels fuzzy.
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Selling feels awkward, even when you know people need your help.
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You are seeing some interest, but not enough momentum to feel secure.
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You are building your business alone, and it’s often hard to know if you’re on the right track.
This training is designed to help you move forward
- Make time to work on your business, not just in it.
- Learn and use strategies that align with your values and vision.
- Build confidence in your decisions and direction.
- Test your ideas in a safe space before investing heavily.
- Join a group of growth-driven peers who get your challenges.
- Find creativity and joy in how you grow your business.
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Get unstuck faster with structured tools, accountability, and guidance that keep you moving.
Join now
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What is MAT?
MAT (MetaHelm Activators Training) is a monthly series of hands-on business labs for early-stage B2B entrepreneurs who want to turn big ideas into real progress.
Each session is built around an Activating Structure—a simple, powerful framework to help you make better decisions, clarify your message, and grow your business with more confidence.
Here’s how it works:
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Focused, 60-minute sessions—no fluff, just what moves the needle.
- One concept per lab, with prompts to apply it directly to your business.
- Weekly support, structure, and momentum to help you follow through.
- Feedback from other B2B entrepreneurs who get what you're going through.
- A creative, energizing space to find your way—without burning out.
“It feels like study hall with a wise guide—finally working on the things I desperately needed to.”
Founder - Carter Collective, Branding and Marketing Consulting
“Guillaume helps you replace broken marketing with real human connection.”
Founder - Virtual Business Partner, Operations for NGOs & NPOs
“MAT is an incredible experience and a true value @ $25/session with a small group of wise and kind folks.”
Leadership Consultant - Bill Hefferman Consulting, expert on leading for resilience and adaptability
“What felt like science fiction two years ago is now my reality, thanks to Guillaume's program.”
Founder & Strategy Consultant - Engineers Can Talk
What We Work On, Month by Month
Each month, MAT dives into one of the 12 practices of Strategic Narrative®—core building blocks to grow your business with clarity and confidence.
April - Stand Out Authentically: How to position your business in a crowded market—without pretending to be someone you’re not.
✨ This month's free-to-attend lab is open for registration: Register here.
May - Lead with Vision: Attract Clients, Partners, and Investors by making your direction clear and inspiring.
June - Create to Connect: Publish authentic content that builds trust—and do it with confidence. (June 2025)
July - Selling Without Selling: How to do outreach without feeling pushy, fake, or sleazy.
August - Service Design That Sells: Create offerings your clients genuinely want to buy—no hard sell needed.
September - From Expert to Trusted Advisor: Sell your knowledge without being "sailsy".
October - Master Your Mindset: Turn self-doubt into self-trust—and stop getting in your own way.
November - Start with WHAT: A practical guide to finding your true business purpose.
December - Growth Without Burnout: Build sustainable systems for productivity, not exhaustion.
January - The Agile Business Plan: Structure your vision into a flexible plan you’ll actually use.
February - Own Your Perspective: Craft a point of view that sets you apart—and draws the right people in.
March - Beyond Collaboration: Build a team that’s truly aligned with your vision and way of working.
Who is MAT for?
MAT is for B2B entrepreneurs with big ideas—whether you're building your first business or refining an early version that needs to work better.
✅ You might call yourself an aspiring entrepreneur, side-hustler, creative independent, early-stage consultant, solopreneur, or founder.
✅ You want your business to reflect your values, but you also want it to work.
✅ You’re self-directed, but tired of doing it all alone.
✅ You have limited budget or help—so every move needs to count.
✅ You care about integrity, not just chasing growth.
✅ You want tools you can use now—not just more theory.
Ready to join?
No long-term commitment required.
Cancel anytime, and we won’t charge your card again.
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“Guillaume brings together extraordinary people and fresh strategies that moved my business forward.”
Founder - The Sensitive Ways, Trauma-informed Coaching for solopreneurs and non-profit leaders
“Live sessions, hours of content, and real business growth—MAT is the full package!”
Freelance - Content creation for CEOs of small businesses
“The exercises are genuinely valuable, and Guillaume's calm, humble style makes learning easy.”
Founder - The School of The Possible, experimental learning community focused on the adjacent possible
What You Get in MAT
1 - Weekly Lab Sessions (60 min)
Join us every Tuesday at 9:00 a.m. PT for a focused business lab. Each session starts with a short intro from Guillaume on a clear, action-oriented framework you can apply immediately. Then, we shift into guided prompts, small-group work, and discussion so you can make real progress on your business. It’s not a webinar. It’s a working session.
2 - NEW: Monthly Q&A + Group Coaching
Once a month (likely the last Tuesday of the month—schedule to be posted soon), join a live group coaching call featuring an "At the Helm" segment. You can sign up to receive direct guidance from Guillaume on your most pressing business challenge during a focused 20-minute coaching session. A $250 value based on his one-on-one coaching rate.
3 - Access to All Activating Structures
You get full access to the MetaHelm Strategic Narrative® methodology—a growing library of videos, guidebooks, and tools. Each Activating Structure is designed to help you make better decisions, find clarity, and move forward without compromising your values. Guillaume adds new tools and insights every week and provides practical support.
4 - The Activators Forum
Ideas, feedback, and support flow in this private online space. Ask questions, get unstuck, share wins, and connect with other entrepreneurs. No email threads, no distractions—just focused conversation with people who get what you’re building.
5 - A Network of Like-minded Entrepreneurs
MAT is built for early-stage B2B entrepreneurs who care about doing business with clarity and integrity. You’ll meet thoughtful, self-directed peers who share your drive and values—people you can learn from, lean on, and grow with.
Who is Guillaume Wiatr?
Guillaume Wiatr is the founder of MetaHelm and the creator of Strategic Narrative®, the business strategy methodology that helps B2B entrepreneurs build thriving businesses without compromising their values. With 32 years as a consultant, coach, and founder of four B2B ventures, he is dubbed "the business therapist" by clients. Guillaume guides leaders to build high-performance business they also love by growing Narrative Power, the ability to defy the normal when the normal is wrong. He also loves teaching and mentoring entrepreneurs at startup incubators and the University of Washington’s Master of Science in Entrepreneurship, ranked in the top 10 in the US.
FAQ
FAQ
You might be wondering...
You might be wondering...
You can review the full MetaHelm offering here. MAT is a practical, hands-on way to learn Strategic Narrative®, the methodology developed by Guillaume Wiatr. MAT requires self-guided implementation. While services like Expert On A Mission or Team On A Mission provide tailored, individual guidance, MAT offers standardized guidance that participants can adapt to their needs on their own.
No problem. You won’t miss out. The MetaHelm learning platform provides recordings, how-to-guides and worksheets to catch up on past topics. The program is cyclical so you can revisit it annually, allowing full integration over time.
You can cancel anytime; however, refunds are not available once a month’s fee has been paid.
You can pose questions during the weekly session and in the Activators Forum. For more personalized support, contact Guillaume directly or consider services like Expert On A Mission, or Team On A Mission.
MAT is delivered online to serve our global clientele. If interest grows, we may organize in-person retreats in the future.
After the annual cycle, you can renew your membership to access new content, review past themes, or deepen your knowledge. Continual engagement opportunities ensure ongoing growth and connection.
Yes! While MAT is designed with entrepreneurs in mind, the concepts we cover are useful for anyone in various work settings. If you're a small business owner, remote worker, or looking to grow your business with clarity and confidence, you're welcome to join us.
You'll have immediate access to all previous MetaHelm content upon joining. You can access everything for as long as you remain in the program.
No problem, we would love to help. Email us at contact@metahelm.com.
We typically respond within 24 business hours.
Start the journey now!
No long-term commitment required.
Cancel anytime, and we won’t charge your card again.
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